Lauri’s role as a strategic advisor ideally precedes the design of a project, and for good reason. Executives from the audio company Sonos approached Lauri after realizing their new and visually stunning workplace had erased something vital to the company’s culture—its unique vibe. The leadership team recognized how important the feeling of working at Sonos is to their brand and their productivity. Beauty was not enough; the workplace needed to amplify Sonos’ cultural frequency, too. By following Lauri’s strategic plan addressing the density of human energy, synergistic adjacencies, and activity protocols, Sonos’ workplace was successfully reactivated. The vibe returned, and its people are humming.

The opus of Lauri’s career demonstrates her ability to see every business as an extraordinary collection of people—as unique as a fingerprint, and incredibly full of latent possibility. She listens acutely to ‘who’ the business is and challenges its leaders to unleash the potential of its people. Through empowerment, inspiration, motivation, or simply getting out of the way—Lauri’s strategic guidance enables an organization’s people to do their best work.

Industry giants steadily rely on the value of Lauri’s thinking and, working together, they shape the future in the arenas of real estate development, building design and workplace data intelligence. Her work with Hines created the world’s first data set that links workplace strategy and design directly to company performance and profitability. Her efforts with Savills are igniting several crucial transformations within the energy sector. Most notably, Lauri brought Total’s twelve CEOs together in strategic alignment to leverage their future workplace as a business accelerator. Lauri’s leadership across several high-profile projects with Pickard Chilton have recalibrated design conventions to adopt PDR’s original Inside Out approach.