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As business leaders today, attracting and retaining Generation Z talent is a pressing challenge. Neglecting this workforce shift can lead to high turnover, fractured culture, and underutilized spaces. President + CEO of PDR, Lauri Goodman Lampson recently shared her thoughts on this subject with Fast Company. To use Gen Z as a catalyst for innovation in the workplace, follow these five steps.

  1. Remember Their Perspective - Growing up during economic crises like the 2008 housing market crash and COVID-19 has taught them that success is earned, not given. 76% believe they are responsible for driving their own careers, showing that they are not settling for less.
  2. Be Open and Flexible - Nearly 80% of young professionals to work for companies whose values align with their own. As they increasingly enter the workforce, companies must confront the reality that traditional workplace models no longer suffice.
  3. Ask Questions - Solicit feedback from young employees to ensure their voices are heard and valued. This helps build a more positive work environment and aligns priorities.
  4. Foster Inclusivity - Gen Z isn't just seeking perks but a sense of belonging and impact within the workplace. While former generations view speaking up as entitlement, the latest generation sees it as an imperative. What they're advocating for isn't restricted to their age bracket but is sought after by our collective workforce.
  5. Leverage Instead of Lecture - Share the reasoning behind decisions to avoid disconnects and align team priorities with organizational goals. Allow them to co-create the future of work, leveraging their insights to drive change and foster a culture that benefits everyone.

By embracing the Gen Z mindset, organizations can attract and retain young talent, encourage innovation, and build resilient organizations where everyone thrives. This generation’s insights can unlock new possibilities and shape future-ready workplaces.

Want to learn more about this workplace shift from Lauri Goodman Lampson? Read the full article published in Fast Company here

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